Founder GTM Office Hours
Think of it as GTM Therapy.
For early-stage founders who need help thinking through real go-to-market problems, not more theory.
Bring your actual problem. ICP, messaging, founder-led sales, pipeline, prioritization, retention, or "what do we even fix first." We work through it live.
A lot of founders are in a frustrating middle zone.
You know something in GTM isn't working. But you're not ready to hire a full-time GTM leader, and a big consulting engagement is more than you need right now.
What you usually need first aren't more tactics. What you need is clarity on what to actually fix.
What Founders Say
If you're an early-stage founder trying to figure out GTM, stop scrolling. Angela is the real deal. She's generous with her thinking and sharp on the details.
Angela offers a valuable perspective to go-to-market. She's a great resource for early-stage founders who are working through GTM challenges.
1:1 Office Hours
Single Focused Session
$300 / 60 minutes
Bring one live GTM question. We work through it together in a single focused hour.
Book Now4-Session Package
$1,000 / 30 days
One session a week for a month. Best if you're working through something that needs more than one conversation like a positioning shift, a motion decision, a hiring call.
Book NowOngoing GTM Coaching
$2,500 / month
For founders who want an ongoing GTM thought partner without a fully scoped engagement. Launching a product, considering a pivot, getting ready for the board? Four sessions scheduled when you need them most, limited async support.
Book NowWhat's included
- Live 1:1 coaching
- Strategic diagnosis
- Decision support
- Next-step clarity
What's not
- Implementation
- Deliverables
- Async support
This is for you if:
- You're early-stage and GTM feels noisy or unclear
- You know something's off but can't name exactly what
- You're not ready for a full GTM engagement yet, but don't want to figure it out completely alone
Not the right fit if:
- You're looking for hands-on execution or deliverables
- You're ready for a full engagement
Hi, I'm Angela Shori.
GTM Advisor for B2B SaaS & AI.
20+ years building go-to-market from 0 → 1.
Questions before booking? Send me a message

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